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Advantages Of Buying A Property During Its ‘New Launch’ Phase

If you familiar with the real estate market, you might have heard terms such as 'pre-launch' and 'new-launch,' which both denote projects that have recently been introduced. These terms are commonly employed in promoting properties to potential buyers. Investor’s often express keen interest in acquiring properties during the new-launch phase, as they tend to be more cost-effective compared to fully completed or ready-to-move-in homes.

Consequently, buyers stand to gain maximum price advantages when purchasing properties during new launch phase. Also, if you wish to buy a property in a particular locality of your choice, it is better to search for newly launched projects in the area. In addition to these considerations, there are many other benefits associated with buying a property during its new-launch phase. Let's explore the advantages of buying a property in its new-launch phase.


Early-Bird Pricing and Discounts:

One of the most appealing aspects of buying a property during its new launch phase is the opportunity to secure early-bird pricing and exclusive discounts. Developers often introduce projects at competitive rates to attract initial investors. This not only provides buyers with a chance to capitalize on lower prices but also ensures that they can potentially benefit from the property's appreciation over time.


Wider Range of Choices:

During the new launch phase, buyers have the advantage of choosing from a broader range of options. The availability of various floor plans, unit types, and premium locations within the project allows investors to pick the property that best aligns with their preferences and investment goals. This increased flexibility is a valuable asset in creating a diverse and well-balanced real estate portfolio.


Potential for Higher Returns:

Investing in a property during its new launch phase can lead to higher returns on investment. As the development progresses and the project gains popularity, property values are likely to appreciate. By getting in at an early stage, buyers stand a better chance of enjoying significant capital appreciation, especially in high-demand locations. This can result in a substantial increase in the property's value over time.


Modern Amenities and Features:

Newly launched projects often come equipped with the latest amenities and modern features. Developers strive to incorporate contemporary designs, smart technologies, and top-notch facilities to attract buyers. By investing during the initial phase, buyers can secure a property with state-of-the-art amenities that enhance the overall living experience and contribute to the property's long-term value.


Customization Options:

Early buyers may have the opportunity to customize their properties based on personal preferences. Developers, in an effort to attract early investors, may offer customization options for finishes, fixtures, and other features. This level of personalization ensures that the property aligns perfectly with the buyer's vision, creating a unique and tailored living space.



Investing in real estate during the new launch phase presents a range of advantages that can significantly impact the overall success of the investment. From early-bird pricing to the potential for higher returns, buyers stand to gain both immediate and long-term benefits. By leveraging the advantages of the new launch phase, investors can position themselves for success in the dynamic world of real estate.

Recently, Windlass Developer launched their New premium phase “Kaveri Towers” Phase 4 of Windlass River Valley, The Smart Township in Dehradun at NH-72 Haridwar-Dehradun Highway, Kuanwala. This phase has most premium apartments 2 / 2.5 / 3 / 3.5 / 4 BHK & Sky Villas with most modern and smart amenities such as Private Pools & Private Elevators in Sky Villa, Sky Walk, Sun Deck, Double Height Entrance, Gymkhana Club, Central Park, Fully Serviced Society, Private Kitchen & Party Space at Rooftop etc.

For more info about Kaveri Towers

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